Wednesday, 1 August 2007

Too much work - do I franchise it out?

Yep, it's true.

I've turned down 6 learners in the last fortnight.

I've dissuaded 3 people from taking intensive courses.

I've given a lot of information to a potential driving instructor in the hope that he will do a lot of research. Then I gave him my competitor's number!

And I still haven't got enough time to think...

And no. I'm not earning the fabled £30k a year - some of us simply can't do that many hours - we go slightly mad, or feel terrible that we're not offering value for money.

It does raise the question though - should I start a franchise? Should I charge someone £100 or more a week just for doing the same stuff I do for myself? Should I just find an ADI who wants to pay me an intro fee for customers? Should I take on a PDI and train them up "in my own image"?

Or should I just stick to being the one man band, be glad that I can pick and choose my own customers (not take all the dross that phone up with the same stupid questions), and just keep raising my prices until it settles down?

I'm voting for the easy life guys, sorry. I promise I'll pass on the work if you're good. If you're not, you just won't get a mention.

Oh, and if you want driving lessons - don't ask the price as your first question - there's more important things when choosing a driving instructor. If you ask the price you'll immediately get the brush off from me, because I reckon you've probably done very little research (prices are published on my website) and from experience you'll mess me about, won't listen to my advice, and you'll cancel on me when I really don't need the trouble.

I'll stick with the people I like the sound of.

(PS: Apologies for guys out there who're struggling - I guess I'm lucky - give it time and either you'll be busy too, or I'll be hoping you refer someone my way!)

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